Why Local SEO is Important for Small Businesses

Today, search engines are personalizing users’ search results, especially Google. Search engines can track your location and generate search results or business addresses that are geographically close to your users. Small local business is a big advantage. One is that there is no need to compete with the industry’s global giants in cyberspace. In fact, most local businesses do not need to attract domestic or international traffic to visit their website.

SEO for Small Businesses

Let me give you an example. Suppose you run a car repair business in Mankato, Minnesota. Internet traffic to you in Hollywood, California is not important as it is unlikely to visit your store for automatic repair. So local search engine optimization (SEO) is the key to attracting Internet visitors to your area. Now that you’ve started attracting interest in Local Search Engine Optimization (SEO) for your business, it’s a great place to start.

Your website should be smartphone compatible

Applying the website to the smartphone screen is very simple. You should check with your website designer to see if your site is compatible with mobile devices. In addition to desktop search, mobile search users are becoming more and more personalized. 61% of local searches are performed on mobile devices such as smartphones. We’ve also recently reported that mobile affinity will be a key component of a website. Android users are automatically signed in to Google when they activate their smartphone by email.

Any searches you perform on your phone via Google are always personalized. As more than a million new Android phones and tablets are active every day, it’s clear that more and more people are leaning toward search. iPhone and iPad have Google Now, which also provides accurate local information.

Use keywords

Your website can be compared to an online library and the information about your business is one of the books in your library by the search engine. When you search for products that you provide, the search engine highlights users whenever you use local keywords. Local keywords are important because they tell your search engine that your company is near your current location. Good local keywords can be created simply by adding geographic locations to other keywords. Let’s review the last example.

If you use keywords like “auto mechanic”, your local keyword will be “Mankato’s local mechanic.” These local keywords should appear in the following areas of your website: URL, Image tag, Title tag, Header, Meta Description and content. Efforts to broadcast local keywords will enable search engines to properly assess the exact location, as well as the type of service or product they offer.

Attract customers on the go

The statistics tell you how urgent it is for your local business to target more potential customers with local SEO strategies. According to Google, 94% of smartphone users use their phones to find local information, and 84% of users take actions based on mobile search results. Let’s look at a real scenario. There was a man driving through Mankato and his car broke down.

The only way he can find a mechanic is to enter “Mankato a mechanic” or similar steps into the search box of your smartphone. If the auto repair shop is properly optimized for local search, we guess who will automatically pop up in search engine results.

Prepare your website for local SEO

Attempting to tap into potential sources for local customers requires careful attention in order to achieve meaningful success. From your website to your social media profile, your business should always be at the forefront. Here are other useful SEO strategies for promoting local online promotion.

Encourage local reviews

Reviews websites like Yelp are designed to be zero for the location of your business, so they are great for local SEO. They are also quite popular when customers often express their opinions and experiences about a particular business. Interactions with customers are recognized by the research engine and rewarded with a higher ranking. However, this does not mean that you will have to pay a fake customer to post reviews on your behalf. Most people will look at overly positive reviews of skepticism today.

It’s a good idea to encourage customers to leave true, meaningful feedback on their local business. Though many will not be forced, a small number of you will do a lot of you. Be courteous asking customers to sign in to your social media account, as there are local information in your account politely when you request feedback. Most review sites require users to first register via their social media account or add their own personal information.

Using a directory

There are several “regional” Yellow Pages directories that allow businesses to add themselves to the list for free or with very little money. When you create the directory entry, please wait for the full address that contains the postal code. Also, do not forget to include your phone number, including area code. There is absolutely no limit to the number of local directories that can register a business. If you have a specific “city page” that you manage in your directory to advertise your local business, go to that site.

Missing to Explore

Many companies do not produce videos to convey what they have to offer, but this is a missed opportunity. Online video is the future of content marketing. It’s better for visitors to your website to learn the business visually than to read multiple paragraphs. When you add a video to your website, the search engine can only index text. So it’s important to add local keyword and contact information to your video’s description, title, and meta tag. You can also create professional-looking YouTube videos that lead to your website.

Give your customers a local feel

Images are very important for representing local information about your business. Post a photo with your business. This allows you to give your website a local feel and build a sense of trust as a member of your community. Of course, make sure you’re using local keywords when posting image tags and descriptions of your photos. Your website may be able to celebrate a local festival or event. With social media, you can promote community events to your community about upcoming events for your business.

Must Join social media

In today’s digital world, your company’s presence in social media is very important and plays a role in raising your local search engine ranking. Growing traffic on social media sites like Facebook, Twitter, Google+, and LinkedIn will help you grow. Do not forget to add your phone number and other contact information to your full address. You’ll also need to create a Google profile for your business and use Google My Business to stay current on Google Maps.

This makes it very easy to get 7 pack SERP results. If you have multiple addresses or an incorrect address, search engines, including Google Maps, can be confusing. It’s also a good idea to refrain from using multiple accounts on the same social media platform.

If you run paid campaigns on social media platforms like Facebook or Twitter, you can choose your target audience based on a wide range of demographics. However, it’s important to narrow your target audience based on your area of ​​interest.

Local SEO efforts

Using the tips above to build a successful SEO strategy can take time, but it’s worth the money. The number of smartphones is estimated to exceed 2 billion by 2016. Over the next three years, more than a third of the world’s population will have smartphones. More than 77% of mobile users say they’ve investigated local products and services on their mobile phones. This is a big market you can not miss.

As more and more people watch smartphones to find local businesses online, search engines will continue to deliver personalized results. Neglecting local SEO can ultimately hurt every business you choose to adapt to the changing environment. Make sure your small business is not among casualties by putting this great local SEO strategy on your website with good use.

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