There are certain things I really dislike. For instance I really don’t like the fact that my hammock sags closer to the ground when I lay in it now versus last year.
Another thing I dislike is being told that my sales funnel is not constructed correctly. Odd that anyone would be told that, as there are as many versions of sales funnels as there are marketing plans.
In case you are unfamiliar with the term sales funnel, here is a simple definition: It is detailed (steps) in the sales process of your business. It is a planned approach (you created) to making a sale. It allows you to understand what is going on and to expose possible weaknesses so you can tweak the process for success.
For instance: In the month of January you had 100 visitors to your site (I’m keeping the example simple)…10 of them clicked on a products page…5 clicked on a product…1 made a purchase. That translates into a 1% conversion rate.
Take away from this that the steps you have in place are making you 1 sale for every 100 visitors. If in February you notice that your visitor rate is falling well below 100 the chances of making a sale is very very slim. On the other hand if you see that the visitor rate is pushing closer to 500 you should expect 5 sales.
Yes it’s not rocket science. Yes your sales should increase with more visitors that’s why everyone concentrates on getting traffic. So whats the point of this blog?
The point is that your sales funnel might be a little more involved then you would first think. Here are a few things you might want to consider incorporating into your marketing plan to feed the funnel.
(1) Identify where your traffic is coming from.
(2) Identify where on your site the traffic is going
(3) How long do they stay
(4) What actions do they take while they are on your site
To get this information Log in to your Google Analytics account. There is a bucket load of information there. This is a post about how to use your analytics account as there are so many paths to take.
However you should start out with recording the basic information, and you need to do this every 30 days. Every 30 days or you will end up with garbage. By doing this one step you will be able to get a clearer picture of what is happening on your site.
The basic information you should record is: # of visits, page views, pages per visits, the bounce rate, average time on the site, % new visits and the # listed in the visitor overview. Once you have these numbers you will begin to track your success in your marketing plan.
There are more reports you can access in analytics that is critical for your sales funnel. You will be able to track how your site is being found. You can begin to break down each page of your website. You will be able to see if your pages that are calling for action on the readers part, are being visited and for how long.
There is more then one way to skin a abracadabra (I would have said cat, but I don’t want to offend any reader and I think I’m safe that no one has a abracadabra as a pet). Point being you can create your own reports using analytics. Take the information and use it to tweak your site.
Your sales funnel is not like mine it is unique. However please consider the fact that we all need to be marketing our business on a consistent bases. By focusing on your sales funnel it will help you determine if your marketing plan is working.
Even affiliate marketers can benefit from understanding how a sales funnel works. So do a little research, check out what is happening on your website and do a little tweaking. Remember the work never ends, just the amount of effort.